Updated November 2026

Best of 2026: the makeup everyone's buying right now

Initial data edition: US retailer bestseller observations only. Shares are model estimates, not measured sales or national market share. Missing categories and history are unavailable. Source reuse permissions remain under review; this is an initial limited-coverage edition.

The #1 in every category, updated every month. How we rank.

Face

• Best foundationHaus Labs Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica · 32.8% of purchases represented by observed retailer lists
• Best concealerNARS Radiant Creamy Concealer · 32.8% of purchases represented by observed retailer lists
• Best blushRare Beauty Soft Pinch Liquid Blush · 32.8% of purchases represented by observed retailer lists
• Best setting powderCharlotte Tilbury Airbrush Flawless Finish · 32.8% of purchases represented by observed retailer lists
• Best bronzerrhode Pocket Bronze Long-Wearing Cream Bronzer · 32.8% of purchases represented by observed retailer lists

Eyes

• Best mascaraToo Faced Better Than Sex · 32.8% of purchases represented by observed retailer lists

Lips

• Best lipstickMAC Cosmetics M·A·Cximal Silky Matte 12HR Wear Lipstick · 32.8% of purchases represented by observed retailer lists