THE BEAUTY POPULARITY EDIT · Independent perspective. A little less guesswork.
Behind the rankings ↗

THE MONTHLY BEAUTY EDIT

Live rankings · November 2026

Your next
signature shade.

Observed US retailer bestseller lists, collected weekly. Shares are estimates from bestseller order, not measured sales or national market share. Categories without observations are unavailable.

Find your next favourite ↗

Popularity is a starting point. Your skin, your shade, your call.

PREVIEW EDITION Real US retailer bestseller observations. Model estimates, not measured sales or national market share. Available categories are listed below; missing data is never invented.

PUT IT ALL TOGETHER

The full face

The #1 pick in every step, one routine.

FIND YOUR NEXT FAVOURITE

The beauty shortlist

Familiar icons. New discoveries.
A closer look at what people pick.

Most popular Lipstick — November 2026

  1. MAC Cosmetics M·A·Cximal Silky Matte 12HR Wear Lipstick — est. 32.8% of purchases
  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick — est. 16.4% of purchases
  3. VIOLETTE_FR BISOU BALM Sheer Matte Lipstick — est. 10.9% of purchases
  4. MAC Cosmetics Lustreglass Sheer-Shine Hydrating Longwear Lipstick — est. 8.2% of purchases
  5. MAC Cosmetics M·A·Cximal Sleek Satin 8HR Full-Coverage Hydrating Lipstick — est. 6.6% of purchases
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BEAUTY, WITH A LITTLE PERSPECTIVE.

A shortlist. Not a rulebook.

The most popular product isn't always your perfect match. Start with the guide, explore your options, and make it your own.

How the guide works ↗