THE BEAUTY POPULARITY EDIT · Independent perspective. A little less guesswork.
Behind the rankings ↗

THE MONTHLY BEAUTY EDIT

Live rankings · November 2026

Your next
double take.

Observed US retailer bestseller lists, collected weekly. Shares are estimates from bestseller order, not measured sales or national market share. Categories without observations are unavailable.

Find your next favourite ↗

Popularity is a starting point. Your skin, your shade, your call.

PREVIEW EDITION Real US retailer bestseller observations. Model estimates, not measured sales or national market share. Available categories are listed below; missing data is never invented.

PUT IT ALL TOGETHER

The full face

The #1 pick in every step, one routine.

FIND YOUR NEXT FAVOURITE

The beauty shortlist

Familiar icons. New discoveries.
A closer look at what people pick.

Most popular Mascara — November 2026

  1. Too Faced Better Than Sex — est. 32.8% of purchases
  2. Lancôme Lash Idôle — est. 16.4% of purchases
  3. Kosas Soulgazer Lengthening Mascara + Lash Serum in 1 for Sensitive Eyes — est. 10.9% of purchases
  4. Sephora Collection Size Up Volumizing Mascara — est. 8.2% of purchases
  5. Yves Saint Laurent Lash Clash Extreme Volume Mascara — est. 6.6% of purchases
m.g

BEAUTY, WITH A LITTLE PERSPECTIVE.

A shortlist. Not a rulebook.

The most popular product isn't always your perfect match. Start with the guide, explore your options, and make it your own.

How the guide works ↗