Best of 2026 · Eyes · Updated November 2026
Best mascara 2026: the most popular mascaras right now
Initial data edition: US retailer bestseller observations only. Shares are model estimates, not measured sales or national market share. Missing categories and history are unavailable. Source reuse permissions remain under review; this is an initial limited-coverage edition.
The most popular mascara in United States in November 2026 is the Too Faced Better Than Sex, making up an estimated 32.8% of purchases represented by observed retailer lists, ahead of the Lancôme Lash Idôle (16.4%).
By region: United States Too Faced Better Than Sex (32.8%)
Est. % of purchases · How we rank
The ranking: November 2026
| # | Mascara | Est. share | vs last month | Price (US) |
|---|---|---|---|---|
| 1 | Too Faced Better Than Sex | 32.8% | – | – |
| 2 | Lancôme Lash Idôle | 16.4% | – | – |
| 3 | Kosas Soulgazer Lengthening Mascara + Lash Serum in 1 for Sensitive Eyes | 10.9% | – | – |
| 4 | Sephora Collection Size Up Volumizing Mascara | 8.2% | – | – |
| 5 | Yves Saint Laurent Lash Clash Extreme Volume Mascara | 6.6% | – | – |
Share = estimated % of purchases represented by observed retailer lists (how we rank). Change is in percentage points since last month. Prices are approximate US street prices (– where we don't have a reliable one); see shops.
Too Faced Better Than Sex over the available month
| Nov 26 |
|---|
| 32.8% |
Questions
What is the most popular mascara right now?
The most popular mascara in United States in November 2026 is the Too Faced Better Than Sex, making up an estimated 32.8% of purchases represented by observed retailer lists, ahead of the Lancôme Lash Idôle (16.4%).
How does Ask Bestie Beauty rank mascaras?
By the estimated share of purchases in the category that went to each product in November 2026, worked out from beauty-retailer bestseller lists and sales counts in each region. Based on Sephora US bestsellers. Low confidence. It is a popularity ranking, not a review, and it updates every month. Full method: https://beauty.askbestie.me/methodology/