THE BEAUTY POPULARITY EDIT · Independent perspective. A little less guesswork.
Behind the rankings ↗

THE MONTHLY BEAUTY EDIT

Live rankings · November 2026

Your next
good skin day.

Observed US retailer bestseller lists, collected weekly. Shares are estimates from bestseller order, not measured sales or national market share. Categories without observations are unavailable.

Find your next favourite ↗

Popularity is a starting point. Your skin, your shade, your call.

PREVIEW EDITION Real US retailer bestseller observations. Model estimates, not measured sales or national market share. Available categories are listed below; missing data is never invented.

PUT IT ALL TOGETHER

The full face

The #1 pick in every step, one routine.

FIND YOUR NEXT FAVOURITE

The beauty shortlist

Familiar icons. New discoveries.
A closer look at what people pick.

Most popular Foundation — November 2026

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica — est. 32.8% of purchases
  2. Armani Luminous Silk — est. 16.4% of purchases
  3. m.ph by Mary Phillips Le Skin Weightless Serum Foundation — est. 10.9% of purchases
  4. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — est. 8.2% of purchases
  5. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation — est. 6.6% of purchases

Most popular Concealer — November 2026

  1. NARS Radiant Creamy Concealer — est. 32.8% of purchases
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer — est. 16.4% of purchases
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica — est. 10.9% of purchases
  4. NARS Radiant Creamy Concealer with Hydrating Medium Coverage — est. 8.2% of purchases
  5. NATASHA DENONA Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer — est. 6.6% of purchases

Most popular Blush — November 2026

  1. Rare Beauty Soft Pinch Liquid Blush — est. 32.8% of purchases
  2. Morphe Cheek Thrills Multi-Finish Face Trio — est. 16.4% of purchases
  3. Benefit Cosmetics Benetint Liquid Lip & Cheek Stain — est. 10.9% of purchases
  4. DIBS Beauty Desert Island Duo Blush + Bronzer Stick — est. 8.2% of purchases
  5. Juvia's Place Blushed Duo — est. 6.6% of purchases

Most popular Setting Powder — November 2026

  1. Charlotte Tilbury Airbrush Flawless Finish — est. 32.8% of purchases
  2. Maybelline Fit Me Matte + Poreless Powder — est. 16.4% of purchases
  3. Laura Mercier Translucent Loose Setting Powder — est. 10.9% of purchases
  4. Morphe Bake & Set Setting Powder — est. 8.2% of purchases
  5. Laura Mercier Translucent Loose Setting Powder Ultra-Blur — est. 6.6% of purchases

Most popular Bronzer — November 2026

  1. rhode Pocket Bronze Long-Wearing Cream Bronzer — est. 32.8% of purchases
  2. MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer® — est. 16.4% of purchases
  3. Milani Baked Bronzer — est. 10.9% of purchases
  4. LYS Beauty No Limits Cream Bronzer and Contour Stick — est. 8.2% of purchases
  5. MAKEUP BY MARIO SoftSculpt® Talc-Free Blurring Bronzer — est. 6.6% of purchases
m.g

BEAUTY, WITH A LITTLE PERSPECTIVE.

A shortlist. Not a rulebook.

The most popular product isn't always your perfect match. Start with the guide, explore your options, and make it your own.

How the guide works ↗