{
  "question": "Best concealer (November 2026)",
  "answer": "The most popular concealer in United States in November 2026 is the NARS Radiant Creamy Concealer, making up an estimated 32.8% of purchases represented by observed retailer lists, ahead of the Hourglass Vanish Airbrush Full Coverage Longwear Concealer (16.4%).",
  "category": "Concealer",
  "categoryId": "concealer",
  "month": "2026-11",
  "market": "United States",
  "measure": "purchase",
  "shareOf": "purchases represented by observed retailer lists",
  "top": {
    "rank": 1,
    "id": "nars-radiant-creamy",
    "name": "NARS Radiant Creamy Concealer",
    "brand": "NARS",
    "priceUsd": null,
    "tag": "Cult classic",
    "share": 32.8,
    "change": null,
    "lastMonthRank": null
  },
  "runnerUp": {
    "rank": 2,
    "id": "observed-hourglass-vanish-airbrush-full-coverage-longwear-concealer-5056a12e",
    "name": "Hourglass Vanish Airbrush Full Coverage Longwear Concealer",
    "brand": "Hourglass",
    "priceUsd": null,
    "share": 16.4,
    "change": null,
    "lastMonthRank": null
  },
  "cheapestInTop5": null,
  "fastestRiser": null,
  "ranking": [
    {
      "rank": 1,
      "id": "nars-radiant-creamy",
      "name": "NARS Radiant Creamy Concealer",
      "brand": "NARS",
      "priceUsd": null,
      "tag": "Cult classic",
      "share": 32.8,
      "change": null,
      "lastMonthRank": null
    },
    {
      "rank": 2,
      "id": "observed-hourglass-vanish-airbrush-full-coverage-longwear-concealer-5056a12e",
      "name": "Hourglass Vanish Airbrush Full Coverage Longwear Concealer",
      "brand": "Hourglass",
      "priceUsd": null,
      "share": 16.4,
      "change": null,
      "lastMonthRank": null
    },
    {
      "rank": 3,
      "id": "observed-haus-labs-triclone-skin-tech-hydrating-de-puffing-concealer-with-fermented-arnica-f84e669e",
      "name": "Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica",
      "brand": "Haus Labs",
      "priceUsd": null,
      "share": 10.9,
      "change": null,
      "lastMonthRank": null
    },
    {
      "rank": 4,
      "id": "observed-nars-radiant-creamy-concealer-with-hydrating-medium-coverage-c46e78f9",
      "name": "NARS Radiant Creamy Concealer with Hydrating Medium Coverage",
      "brand": "NARS",
      "priceUsd": null,
      "share": 8.2,
      "change": null,
      "lastMonthRank": null
    },
    {
      "rank": 5,
      "id": "observed-natasha-denona-hy-glam-brightening-hydrating-medium-to-full-coverage-crease-proof-serum-concealer-94bc5693",
      "name": "NATASHA DENONA Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer",
      "brand": "NATASHA DENONA",
      "priceUsd": null,
      "share": 6.6,
      "change": null,
      "lastMonthRank": null
    }
  ],
  "url": "https://beauty.askbestie.me/best/concealer/",
  "basis": {
    "market": "United States",
    "measure": "purchase",
    "signal": {
      "type": "estimated purchase share",
      "population": "Products in observed Sephora and Ulta US bestseller lists; purchaser identities and consumer/business split are not supplied",
      "basis": "Estimate from bestseller order using the published rank-to-share model; not measured sales",
      "coverage": "Sephora and Ulta US only, available categories are the ones with observed lists. National market coverage is unknown. Unobserved categories and months are unavailable.",
      "sources": [
        {
          "name": "Sephora US bestsellers",
          "url": "https://www.sephora.com/",
          "rights": "Reuse permission not yet documented"
        },
        {
          "name": "Ulta US bestsellers",
          "url": "https://www.ulta.com/",
          "rights": "Reuse permission not yet documented"
        }
      ],
      "market": "United States",
      "period": "2026-11"
    },
    "confidence": "low",
    "sources": [
      {
        "name": "Sephora US bestsellers",
        "type": "purchase",
        "weightPercent": 100,
        "url": "https://www.sephora.com/"
      }
    ],
    "methodology": "https://beauty.askbestie.me/methodology/"
  },
  "source": {
    "name": "Ask Bestie Beauty",
    "url": "https://beauty.askbestie.me",
    "dataMonth": "November 2026",
    "method": "Share = estimated % of purchases in a category that went to that product during the month, from beauty-retailer bestseller lists and sales counts in each market. Each ranking lists its sources. Change = percentage points vs the previous month, only given when both months use the same sources. Prices are omitted unless verified. Current coverage is Sephora and Ulta US only; purchaser identities and market coverage are unknown. Collection repeats weekly; there is no invented historical data.",
    "methodology": "https://beauty.askbestie.me/methodology/",
    "market": "United States",
    "signal": {
      "type": "estimated purchase share",
      "population": "Products in observed Sephora and Ulta US bestseller lists; purchaser identities and consumer/business split are not supplied",
      "basis": "Estimate from bestseller order using the published rank-to-share model; not measured sales",
      "coverage": "Sephora and Ulta US only, available categories are the ones with observed lists. National market coverage is unknown. Unobserved categories and months are unavailable.",
      "sources": [
        {
          "name": "Sephora US bestsellers",
          "url": "https://www.sephora.com/",
          "rights": "Reuse permission not yet documented"
        },
        {
          "name": "Ulta US bestsellers",
          "url": "https://www.ulta.com/",
          "rights": "Reuse permission not yet documented"
        }
      ],
      "market": "United States",
      "period": "2026-11"
    },
    "warning": "Initial data edition: US retailer bestseller observations only. Shares are model estimates, not measured sales or national market share. Missing categories and history are unavailable. Source reuse permissions remain under review; this is an initial limited-coverage edition."
  },
  "byFilter": {},
  "byMarket": {
    "na": {
      "market": "United States",
      "top": {
        "rank": 1,
        "id": "nars-radiant-creamy",
        "name": "NARS Radiant Creamy Concealer",
        "brand": "NARS",
        "priceUsd": null,
        "tag": "Cult classic",
        "share": 32.8,
        "change": null,
        "lastMonthRank": null
      },
      "runnerUp": {
        "rank": 2,
        "id": "observed-hourglass-vanish-airbrush-full-coverage-longwear-concealer-5056a12e",
        "name": "Hourglass Vanish Airbrush Full Coverage Longwear Concealer",
        "brand": "Hourglass",
        "priceUsd": null,
        "share": 16.4,
        "change": null,
        "lastMonthRank": null
      },
      "answer": "The most popular concealer in the United States in November 2026 is the NARS Radiant Creamy Concealer, making up an estimated 32.8% of purchases represented by observed retailer lists, ahead of the Hourglass Vanish Airbrush Full Coverage Longwear Concealer (16.4%).",
      "basis": {
        "market": "United States",
        "measure": "purchase",
        "signal": {
          "type": "estimated purchase share",
          "population": "Products in observed Sephora and Ulta US bestseller lists; purchaser identities and consumer/business split are not supplied",
          "basis": "Estimate from bestseller order using the published rank-to-share model; not measured sales",
          "coverage": "Sephora and Ulta US only, available categories are the ones with observed lists. National market coverage is unknown. Unobserved categories and months are unavailable.",
          "sources": [
            {
              "name": "Sephora US bestsellers",
              "url": "https://www.sephora.com/",
              "rights": "Reuse permission not yet documented"
            },
            {
              "name": "Ulta US bestsellers",
              "url": "https://www.ulta.com/",
              "rights": "Reuse permission not yet documented"
            }
          ],
          "market": "United States",
          "period": "2026-11"
        },
        "confidence": "low",
        "sources": [
          {
            "name": "Sephora US bestsellers",
            "type": "purchase",
            "weightPercent": 100,
            "url": "https://www.sephora.com/"
          }
        ],
        "methodology": "https://beauty.askbestie.me/methodology/"
      }
    }
  },
  "faq": [
    {
      "q": "What is the most popular concealer right now?",
      "a": "The most popular concealer in United States in November 2026 is the NARS Radiant Creamy Concealer, making up an estimated 32.8% of purchases represented by observed retailer lists, ahead of the Hourglass Vanish Airbrush Full Coverage Longwear Concealer (16.4%)."
    },
    {
      "q": "How does Ask Bestie Beauty rank concealers?",
      "a": "By the estimated share of purchases in the category that went to each product in November 2026, worked out from beauty-retailer bestseller lists and sales counts in each region. Based on Sephora US bestsellers. Low confidence. It is a popularity ranking, not a review, and it updates every month. Full method: https://beauty.askbestie.me/methodology/"
    }
  ]
}